What file format do you need for artwork?

In simple terms: vector files are best, but we can work with high-res images too. We prefer high-quality vector files in formats like .AI, .EPS, or PDF. These keep your design sharp at any size and are ideal for print. If you're sending a raster file (like a JPG or PNG), it must be high resolution—at least 300 DPI at the final print size.

What is a vector file?

A vector file is a type of graphic that uses paths instead of pixels. This means it can be resized without losing quality. It’s perfect for logos and sharp text. Common vector file types are .AI, .EPS, and PDF (if saved correctly). If your logo or artwork was designed professionally, you may already have a vector file. If you're unsure, check with your designer or reach out to our team.

What if I don’t have a vector file?

No worries! Send us what you have—we’ll take a look. In many cases, we can help recreate your logo or artwork into a vector format (artwork fees may apply, but we’ll always confirm first). We can also work with high-quality non-vector images, but keep in mind that the larger your design needs to be printed, the higher the resolution your image must be. If your image isn't high quality, it may appear pixelated or blurry when printed.

How can I create a vector file?

If you have design software like Adobe Illustrator or CorelDRAW, you can create vector files directly. You can also ask your designer for the original vector version of your logo. Don’t worry if you can’t—just send us what you have, and we’ll help from there.

Can I use an image from the internet?

In some cases, yes. Make sure you have permission to use any artwork you find online. Most web images are too low in resolution for printing. We recommend high-resolution or vector artwork to ensure your final product looks sharp and professional.

How do I know if my file is high quality?

A good sign is if your file looks crisp when zoomed in and isn’t blurry. Vector files are always high quality and scale without losing detail. If you’re sending a JPG or PNG, it needs to be at least 300 DPI at the size you want it printed.

To check the DPI of your image:
• On Windows, right-click the image file, select Properties, then go to the Details tab to find the DPI.
• On Mac, open the image in Preview, click Tools > Show Inspector, and look for the resolution.

If you’re unsure, just send it in—we’ll happily check it for you before going to print.

What are Pantone colours, and should I use them?

Pantone colours (also called PMS) are standardised colours used in printing to ensure accuracy. If your brand uses specific colours, providing Pantone codes helps us get the closest match. If your logo or brand was professionally designed, your graphic designer should have the Pantone codes on file. If you don’t know them, we can match by eye as best we can.

Can you match thread colours exactly for embroidery?

We carry a wide range of thread colours and can match most designs very closely – including Pantone shades. Some slight variation may occur due to thread texture, but we’ll always aim for the best match. We’ll also check everything against your artwork and send you a proof before we begin.

Why do printed colours differ from those on my screen?

Screens use RGB colour and emit light, while printing uses CMYK or Pantone inks. Colours often appear brighter on screen than they do in print. We do our best to match, but some variation is normal.

What is a proof, and why is it important?

A proof is a mock-up of your design on the item you're ordering. It shows colours, placement, and scale, so you can double-check everything before we go to print. Nothing is produced until you approve the proof.

Do you offer design services?

While we don’t actively provide full-scale design services, we do have an in-house designer who can assist with things like layout adjustments, logo clean-up, and minor edits to make your artwork print ready. If you’re not sure where to start, we’re happy to help guide you. Design fees may apply, but we’ll always quote you first.

What colour mode should my files be in?

Please send your artwork in CMYK or with Pantone colour codes. RGB files are made for screens and don’t always print accurately. If you’re not sure what colour mode your file is in—no problem. Just send it to us and we’ll check it for you and show you a proof first.